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About Us

Streetwear label DOOSH (rhymes with 'whoosh') has been a part of Kiwi urban fashion since its inception during the nineties.

Always an innovator, the label evolves with the generations it is designed for, without buying into the hype of trends.

Continually demonstrating the streetwise nous that keeps us ahead of the game, DOOSH has formed a distinctive, confident and edgy style attitude that is fiercely independent and unique.